Context
ZOV needed an owned brand and sales experience that could serve an international audience from launch instead of relying on a patchwork of social and marketplace channels.
The problem
- No proprietary online store.
- A multilingual audience requiring a durable i18n system.
- A catalogue that had to work mobile-first.
- A codebase that could evolve without locking the brand into heavy maintenance.
The solution
A React and TypeScript storefront brings together:
- Detailed catalogue pages, galleries, lazy loading and product carousels.
- A direct cart and checkout journey.
- i18next configured for a broad set of languages with user-controlled switching.
- Subtle Framer Motion transitions and interaction feedback.
- A themeable Material UI and Styled Components design system.
Results
The store is live, indexed and mobile-first. Customers get a coherent multilingual purchase journey, while the underlying architecture remains readable enough for the catalogue and brand experience to keep evolving.